online marketing business London
 

Local Search

Did you know when your potential customers are looking for a product or service within a local area on the internet they perform a local search?

Did you know that local business search - the process of your ideal customer entering their town, postcode, or address into the search engines to find a local service/product they need is on the increase?

When your ideal customer performs a local search do you know the exact phrase they type in to try and find your business?

Because if you don't your business is missing out on gaining new clients this way.

Discover how local search marketing can help you if you are a local business looking for clients.

It is the internet - and more specifically it is a local search that is performed by a local customer looking for a local business that can change the way you bring in new business.

local search marketing workshop london

Who is your local client and what local business marketing do you currently undertake to find them?

Before you answer that question let me answer two common questions that is often asked.....

What Is Local Search?

What is a local search?

As I mentioned above, a local search is the process of your ideal customer entering their town, postcode, or address into the search engines to find a local service/product they need. As a local business it is important you focus on developing easy ways to get found by this potential customer not just once but over and over again by dominating the search results!

What is local search marketing?

Local search marketing is the process of your business making an effort to market your website so your local customers find you. Whether you are a firm that specialises in:

"car hire in Lewisham"

"removal company Twickenham"

"Salsa classes in Ealing"

If your potential customer is typing in the above phrase YOUR business needs to appear in the top results on the search engines.

Local search marketing surveys have already proven that more than half the people who carry out a local search go on to buy something from the business they find. That business needs to be YOU!

I have spent the last two years following this trend and right now although most of the research is based on USA figures here are some of the things that have been reported:

  • 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
  • 74% of Internet users perform local searches (Kelsey Group)
  • 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
  • 82% of local searchers follow up offline by visiting the business, phone call or purchase (TMP/comScore)
  • 61% of local searches result in purchases (TMP/comScore)
  • 54% of Internet users would rather use the Internet and local search then phone books (comScore)

There are loads of different ways you can attract local business and it all starts with the creation of highly optimised content that the search engines and your potential customers will love. If you are a health and wellness practitioner looking for new clients you can learn how to do this yourself. If you are a business owners looking to outsource their online marketing we can do it for you.

It really is time to stop missing out on this valuable source of new customer for your business and get started right away.

 

What if I already have a website?

If you have an existing site, one that cost you lots of money but is not working, we help you to leverage your investment by turning all your current content into optimised content and we ensure it is designed to attract motivated, interested visitors from Search Engines and social media. The web properties we set up will send that targeted traffic to your existing site which then completes the job (i.e., generates leads, make sales). This two-step process is extremely powerful.

Click the link to find out about our social media marketing package

I am collecting local search information and news that I find around the internet - past and present. You will find it listed at the link below. Click and take a read

Local Search News

Local search marketing news

 

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