Did you know when your potential customers are looking for a product or service within a local area on the
internet they perform a local search?
Did you know that local business search - the process of your ideal customer entering their town, postcode, or
address into the search engines to find a local service/product they need is on the increase?
When your ideal customer performs a local search do you know the exact phrase they type in to try and find your
business?
Because if you don't your business is missing out on gaining new clients this way.
Discover how local search marketing can help you if you are a
local business looking for clients.
It is the internet - and more specifically it is a local
search that is performed by a local
customer looking for a local business that can
change the way you bring in new business.
Who is your local client and what local business marketing do you currently undertake to
find them?
Before you answer that question let me answer two common questions that is often asked.....
What Is Local
Search?
What is a local search?
As I mentioned above, a local search is the process of your ideal customer entering their town, postcode, or address
into the search engines to find a local service/product they need. As a local business it is important you
focus on developing easy ways to get found by this potential customer not just once but over and over again by
dominating the search results!
What is local search marketing?
Local search marketing is the process of your business making an effort to market your website so your local
customers find you. Whether you are a firm that specialises in:
"car hire in Lewisham"
"removal company Twickenham"
"Salsa classes in Ealing"
If your potential customer is typing in the above phrase YOUR business needs to appear in the top results on the
search engines.
Local search marketing surveys have already proven that more than half the people
who carry out a local search go on to buy something from the business they find. That business needs to be YOU!
I have spent the last two years following this trend and right
now although most of the research is based on USA figures here are some of the things that have been
reported:
25% of internet searches have a purely local, commercial
focus (Kelsey-Bizrate)
74% of Internet users perform local searches (Kelsey
Group)
90% of online commercial searches result in offline bricks
and mortar purchases (comScore)
82% of local searchers follow up offline by visiting the
business, phone call or purchase (TMP/comScore)
61% of local searches result in purchases
(TMP/comScore)
54% of Internet users would rather use the Internet and
local search then phone books (comScore)
There are loads of different ways you can attract local business and it all starts with the creation of highly
optimised content that the search engines and your potential customers will love. If you are a health and
wellness practitioner looking for new clients you can learn how to do this yourself. If you are a business owners
looking to outsource their online marketing we can do it for you.
It really is time to stop missing out on this valuable source of new customer for your business and get started
right away.
What if I already have a website?
If you have an existing site, one that cost you lots of money but is not working, we help you to leverage
your investment by turning all your current content into optimised content and we ensure it is designed to attract
motivated, interested visitors from Search Engines and social media. The web properties we set up will send
that targeted traffic to your existing site which then completes the job (i.e., generates leads, make sales). This
two-step process is extremely powerful.
I am collecting local search information and news that I find around the internet - past and present. You will
find it listed at the link below. Click and take a read